
A responsive website for Bluebit Digital, a subscription based print management company based in Livermore, CA.
Project Overview.
Bluebit Digital OfficePAK - OfficePAK is a subscription-based office print service which provides you access to high quality, high speed, high reliability copy, print, fax, scan and shredding services at Corporate level discounts. As workers transition to the new virtual office concept, and away from their higher end devices, which enable productivity in an office infrastructure, OfficePAK allows you to stay efficient and keep your costs in line.
Role.
Lead Product, UX/UI Designer
Platforms + Tools.
Squarespace, Illustrator, Sketching.
Timeline.
2 weeks - May 2020.
Deliverables.
UX/UI Design, Product Design, Design System, Wireframes, Prototypes.
Problem.
Bluebit Digital had started with a very basic, plain website, and dated branding and collateral from a previous designer. They needed a revamp of branding and overall design that brought more attention to their subscription options and services. The users need to easily understand what is available for subscription and how much the subscription will cost them, while also attracting new business.
Solution.
A newly enhanced website that’s has a new design system with strong brand identity, an organized IA and an elevated user experience with smoother flows.
My design process for this project.
01/
Discovery + Alignment.
Briefs and interviews with stakeholders on business goals, values and mission.
In-depth research and put together a competitive analysis.
Conducted a website teardown of IA to identify problems and opportunities.
02/
Strategy + Ideation.
Analyzed and categorized insights from competitive analysis and briefings.
Ideated new IA with a Site Map to show click flows
New color palette and branding created using original base logo color as inspiration/starting point.
03/
Design + Development.
Created graphics and iconography in Illustrator based on new branding.
Mapped out user journeys flows based on personas
Designed website on Squarespace based on the scope of the project and prioritization of features.
04/
Deploy + Measure.
Website is active.
Iterations in progress as business sees fit.
Final Product.
Overview: Site Map
Below is the new site map for the website — structured the IA into three primary pages offering continuous movement and no breaks or dead ends.
Bluebit Digital now has a fresh look with new branding and logo. The look and feel were very well received and encourages customers to make informed decisions about the company’s main subscription service, highlighted front and center.
