A website redesign for Zojio Technologies, a managed print services company based in Fremont, CA.
Project Overview.
Zojio Technologies’ mission is to implement strategic, scalable solutions for your business’ print services that deliver measurable results and compelling value to organizations.
Role.
Lead Product, UX/UI Designer
Platforms + Tools.
Wordpress, Illustrator, Whimsical, Sketching.
Timeline.
2 weeks - February 2019.
Deliverables.
UX/UI Design, Product Design, Design System, Wireframes, Prototypes.
Problem.
Zojio Technologies needs a website that allows customers to easily understand the services and products available while also attracting new business and improve retention. The existing website lacks a clear information structure and has an excessive amount of content per page that is overwhelming for the user. The language fails to present Zojio’s mission and what sets them apart from their competitors.
Solution.
A redesigned website that’s has an organized IA, a newly designed visual system with strong brand identity and an enhanced user experience.
My design process for this project.
01/
Discovery + Alignment.
Briefs and interviews with stakeholders on business goals, values and mission.
In-depth research and put together a competitive analysis.
Conducted a full website teardown of IA to identify problems and opportunities.
02/
Strategy + Ideation.
Analyzed and categorized insights from research and briefings.
Ideated new IA with a Site Map to show click flows
Sketched wireframes for an intial framework.
New color palette created using base logo color as inspiration/starting point.
03/
Design + Development.
Created graphics and iconography in Illustrator based on new design system created using Figma.
Designed website on Wordpress based on the scope of the project and prioritization of features.
04/
Deploy + Measure.
Activated MVP and is active for testing.
Iterations in progress as business sees fit.
Final Product.
Overview: Site Map
Below is the new site map for the redesigned website — structured the information architecture into five primary pages and internal page links so users never hit a dead end.
The website’s look and feel received a major facelift. The landing page serves as an introduction to the company and its strengths. It encourages customers to learn more and make informed decisions by highlighting Zojio’s unique Managed Print Services approach and strategy.
In addition to hi-fidelity prototypes, the final deliverables also included a design system/specification document that provided information about the branding & identity — including typefaces and color pallete for the website and graphics.